Beautiful things that bite. We build brand identities with the dangerous allure of carnivorous flora — breathtaking on the surface, lethal in effect on your competition.
Eleven years growing brand identities in the shadowed spaces where most agencies are afraid to reach. We've developed a unique ecosystem of dark, magnetic design.
Named after nature's most architecturally perfect predator — the carnivorous plant. Beautiful enough to attract anything. Designed to hold. We engineer brands with this same devastating combination of allure and grip.
From luxury fashion to underground culture — we cultivate in conditions where ordinary agencies won't plant seeds.
"The most beautiful things have teeth"
— Studio PrincipleComplete rebrand for a black-label hospitality group. Dark materials, velvet touch, zero compromise. Revenue increased 280% following launch.
Visual identity for a radical contemporary art collective that needed to simultaneously disturb and seduce international curators and collectors.
Global campaign for an independent cosmetics brand entering the luxury segment. Reached 4.2M organically in 72 hours. Beauty that bites.